Expertise
Market and consumer intelligence in global consumer electronics companies.- Competitor intelligence.
- Marketing strategy.
- Advertising analysis.
- New product development.
- Event management.
- Managing large-scale projects and global suppliers.
Experience
Started career with Royal Philips Electronics in 2002 in Amsterdam, The Netherlands, working on strategic competitor analysis and counter-strategy on European and worldwide scale. Beginning 2004 joined Samsung Electronics CIS HQ in Moscow, Russia, initially working on advertising activities planning and coordinating, analysis and insights generation. Later on was responsible for consumer and market intelligence in the CIS headquarters and closely working with global headquarters in Seoul, South Korea. During four and half years with Samsung worked with marketing and sales departments on large-scale projects: market and consumer intelligence, new product development, branding, advertising analysis, competitor analysis. Was responsible for preparing and executing market intelligence strategy for CIS; responsible for MI activities and budget planning for the region; acted as consultant for internal clients; organized and conducted market intelligence conferences. Graduated with MBA from HEC Montreal, Canada in August 2009. Won Canada-wide case competition in 2008; was awarded scholarship due to performance excellence in 2001. Languages: English, Spanish, Russian, Dutch. With Canatec since September 2009.
Education
- MBA, HEC Montreal, Canada 2009.
- Specialist, Finance, Plekhanov Russian Academy of Economics, Moscow, Russia 2003.
- B.B.A., The Hague University, The Netherlands 2002.
- B. Sc. Economics (with honors), Plekhanov Russian Academy of Economics, Moscow, Russia 2001.
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