 Svetlana Machurina, MBA
Expertise
- Market and consumer intelligence in global consumer electronics
companies
- Competitor intelligence
- Marketing strategy
- Advertising analysis
- New product development
- Event management
- Managing large-scale projects and global suppliers
Experience
Started career with Royal Philips Electronics in 2002 in Amsterdam, The
Netherlands, working on strategic competitor analysis and counter-strategy
on European and worldwide scale. Beginning 2004 joined Samsung Electronics
CIS HQ in Moscow, Russia, initially working on advertising activities
planning and coordinating, analysis and insights generation. Later on was
responsible for consumer and market intelligence in the CIS headquarters and
closely working with global headquarters in Seoul, South Korea. During four
and half years with Samsung worked with marketing and sales departments on
large-scale projects: market and consumer intelligence, new product
development, branding, advertising analysis, competitor analysis. Was
responsible for preparing and executing market intelligence strategy for
CIS; responsible for MI activities and budget planning for the region; acted
as consultant for internal clients; organized and conducted market
intelligence conferences. Graduated with MBA from HEC Montreal, Canada in
August 2009. Won Canada-wide case competition in 2008; was awarded
scholarship due to performance excellence in 2001. Languages: English,
Spanish, Russian, Dutch. With Canatec since September 2009.
Education
MBA, HEC Montreal, Canada 2009
Specialist, Finance, Plekhanov Russian Academy of Economics, Moscow,
Russia 2003
B.B.A., The Hague University, The Netherlands 2002
B. Sc. Economics, Plekhanov Russian Academy of Economics, Moscow, Russia
2001
|
